1987
Southern Lion Sdn Bhd commenced operations in our factory located in Larkin Industrial Estate
1990
Due to the increase in productivity,
our factory relocated to our current site
in Tebrau Industrial Estate, Johor Bahru
1997
A second drying tower was built to cater to
the increasing demand of our detergents
1998
The Lion Dental Health Program was launched to promote oral health awareness . Since 1998, we have reached out to more than 1 million children across Malaysia
1999
We became the FIRST detergent manufacturer to be
certified with ISO 9001, a testament to our commitment
towards maintaining high quality and standards
2000
Gas Sulfonation Plant was commissioned
to increase capacity and improve cost-efficiency,
while in return provide affordable products for the consumer
2001
Bio Zip became the No 1 Polybag Powder Detergent
in Malaysian households (TNS, Consumer Panel)
2003
- Certified ISO 14001 for an effective
Environment Management System - Received GMP (Good Manufacturing Practice)
certification for quality assurance and product safety
- Certified ISO 14001 for an effective
2006
Our Production Plant was certified
Halal by JAKIM to provide assurance
to our Muslim consumersTOP Detergent became the
NO 1 Premium Powder Detergent
in Malaysian households(TNS, consumer panel)
Kodomo Lion toothpaste
maintained its position as
the NO 1 Children’s Toothpaste2007
Southern Lion celebrated our 20th anniversary, fulfilling consumer needs in Malaysia
Launched our Corporate Website and Consumer Careline
to provide sufficient information and channel
to receive feedback from consumers- Corporate Website: www.southernlion.com.my
- Consumer Careline: 1 800 88 0133
2009
Launched a new GMP plant to ensure high quality standard in producing Personal Care Products and cater to the increasing demand
2012
New Drying Tower was built to support continuous market growth
2013
Expanded the Liquid Detergent Plant
to a newly acquired 2 acres site
to produce liquid detergent and fabric softener
for domestic and overseas marketSigning of MOU with Dept of Environment, Johor
as our commitment to contribute in efforts
to preserve the environment
2016
New Research & Development building and facilities to support product innovations
2017
Celebrating 30 years of success and delivering our promise
of a better and healthier living for fellow MalaysiansSouthern Lion launched a long term partnership with
Department of Wildlife & National Park (PERHILITAN)
to contribute to the Johor Elephant Sanctuary in August 20172018
Incorporated Lion Corporation Japan’s
Corporate Slogan “Life.Love.LION”
as part of our own Corporate Slogan.
We have made it our mission at Southern Lion
to contribute to ordinary life, everyday,
fulfilling the spirit of love.Launched New and innovative products:
- Top Turbo Concentrated Detergent in 2 variants
- Top Plush Fabric Conditioner n 5 variants
- Systema Advance Anti Plaque Toothpaste range with 3 variants
2019
Launched new products with advance technology:
- Mochi Hada Face & Body Shower Lotion in 2 variants
- Mochi Hada Face & Body Shower Oil
- Systema Sensitive and Gum Protection Toothpaste in 2 variants
- Kodomo Lion Strawberry Mint Toothpaste
- Fresh & White Natural Fresh Mint Toothpaste
